Polaroid Lab Launch

Bridging Classic and Contemporary

The Polaroid Lab marked a milestone as the first analog instant developer, seamlessly connecting smartphone content with Polaroid’s classic instant print format. Our comprehensive launch strategy encompassed not only innovative product development but also thoughtful portfolio architecture and dynamic packaging design. By coordinating multi-channel campaigns, meticulous media planning, and creative retail displays, we ensured impactful market presence and activation, illustrating our ability to merge nostalgic appeal with cutting-edge technology effectively.