Leading Scotch & Soda's first global brand campaign, "From Amsterdam, From Everywhere," we aimed to pay tribute to Amsterdam's free spirit, portraying it as a state of mind rather than just a geographic location. Our mission was to capture the essence of Amsterdam's unique and open culture, which inspired us to bring our narrative to life on Amsterdamøya, a remote island near the North Pole. The journey involved a  36-hour boat trip through icy waters and the dedication of our 35-person production crew. Every member of the team was committed to authenticity, ensuring that every shot and sequence truly reflected the campaign's ethos. 

This initiative marked Scotch & Soda's first comprehensive global 360 marketing campaign,, significantly amplifying our brand visibility, enhancing the appeal of our collections, and deepening community engagement. The campaign included a series of visually stunning ads, immersive social media content, and interactive digital experiences, all designed to resonate with a diverse global audience.

The results were beyond our expectations, leading to increased engagement across all platforms. This campaign not only elevated our brand presence but also strengthened our connection with a global community that values creativity, authenticity, and brand storytelling.