Polaroid x Stranger Things

Engaging New Realms of Fans Project

Our collaboration with Netflix’s 'Stranger Things' revitalized brand engagement, introducing a themed camera line that captured the imaginations of fans globally. This partnership harnessed a digital-first strategy, doubling traffic and revenue in direct-to-consumer channels and gaining extensive media coverage worldwide. The campaign’s success was underpinned by our integrated approach, which included agile product development, dynamic digital marketing efforts, and community-focused initiatives that resonated deeply with consumers.