Polaroid Relaunch

Reimagining an Icon

In a bold move to rejuvenate its brand, Polaroid introduced 'PolaroidNow,' the first new instant film camera in 15 years, as part of its strategic relaunch. This initiative was not just a product launch but a comprehensive brand revival, breathing new life into the iconic Polaroid legacy. The 'PolaroidNow' camera was designed to capture and celebrate the essence of the moment, transforming everyday experiences into memorable snapshots. Our 360-degree approach revitalized every aspect of the brand—from product design and packaging to a complete overhaul of the website and social media platforms. We also enhanced retail visibility, creating a unified, modern identity that resonated across diverse platforms and audiences, thus reinforcing Polaroid’s relevance in today’s digital age.