Human Edge in Brand Growth
Human Edge in Brand Growth
We build brands people love.
With emotional intelligence,
strategic clarity, and bold creativity.
Creative strategy with purpose.
Strategy with heart. We turn intent into impact, giving brands the clarity to lead with confidence.
Human centric, AI enabled.
People first, always. Technology amplifies what matters most: genuine human connection over endless content.
Growth that sticks.
Beyond numbers, we forge unwavering loyalty. Sustainable results built on deep human connection.
Brands that connect.
Clarity and creativity that earn trust, spark recognition, and build communities of love.
Co-creating your future.
Beyond execution, we’re your partner. Bringing leadership and creative firepower exactly when you need it.
Our Work. Our Impact.
Featured Case Studies
32ND
Brand Strategy, UI/UX & Digital Development
marketing strategistÖzlem Birkalan
creative headPounomi Roy
About
Defined by intention and originality, 32ND has become a landmark of modern culture. We unified its lifestyle and real estate portfolio with a refined digital ecosystem.
Impact
A modern brand narrative, elevated design, and storytelling-led website strengthened appeal to both consumers and investors.
Allo Wellness
Strategy, Rebranding, Packaging & Campaign
creative head and strategistPounomi Roy
About
A full brand overhaul positioned Allo Wellness as a leader in modern wellbeing. Strategic frameworks and digital content elevated its category presence.
Impact
Campaign assets scaled awareness, authority, and emotional connection, helping the brand stand out in a crowded category.
Polaroid
Strategy, Rebranding & Campaign
marketing headÖzlem Birkalan
About
Polaroid underwent a strategic rebrand to reclaim its place as a cultural icon, spanning positioning, design, and storytelling.
Impact
The work reconnected Polaroid’s legacy with a new generation, expanding relevance and engagement.
Kadeten Music Festival
Strategy, branding & Campaign
creative head & strategyPounomi Roy
About
One of Norway’s largest music festivals reimagined with a vibrant identity inspired by 90s energy.
Impact
A rhythm-forward voice and immersive design system attracted a broader, more diverse audience.
Scotch & soda
Global Brand Strategy, Campaign Rollout & Content Systems
marketing headÖzlem Birkalan
About
A global narrative brought to life across every touchpoint, uniting storytelling, campaigns, and content systems.
Impact
The relaunch deepened emotional resonance, ensured consistency across regions, and introduced tools that improved ROI and engagement.
Ola Futurefactory
Strategy, Creative Direction & Editorial Design
creative head & content strategyPounomi Roy
About
Documented the world’s largest two-wheeler EV factory through immersive research, narrative mapping, and visual curation.
Impact
Translated scale and innovation into a suite of storytelling assets from editorial design to investor communications that strengthened confidence, attracted media visibility, and built government partnerships.
Global Presence
Global presence,
boutique attention.
A senior team with global reach and boutique focus, bringing cultural depth and strategic clarity with the close attention only a small studio can give.
Global perspective with a human touch.
Montreal, Canada
Amsterdam, Netherlands
Delhi, India
Core
Services
Creative Strategy
Sharp thinking that keeps your brand ahead.
Brand Positioning & Architecture
Purpose & Narrative Development
Audience & Cultural Insights
Strategic Clarity Workshops
Brand Design
Distinctive identities that resonate everywhere they appear.
Visual Identity Systems
Logos & Design Systems
UI/UX Design
Verbal Identity & Messaging
Brand Guidelines
Storytelling Frameworks
Innovation Lab
Foresight that fuels ideas. Helping brands anticipate change, spark creativity, and stay culturally relevant.
Trend & Culture Workshops
Innovation Roadmaps
Community & Consumer Input Sessions
Co-Creation Labs
Future Scenario Planning
Campaign & Asset Development
Ideas realized with speed, craft, and impact.
Campaign Concepting & Creative Direction
Multi-Channel Campaign Development
Content Creation
Motion Graphics, Video & Photography
Asset Production & Delivery
3D & AI Visuals
Fractional Leadership
Seasoned leadership on demand. Clarity and momentum without full-time cost.
Interim Brand & Marketing Leadership Strategic Project Oversight Team Mentoring & Capability Building Executive Advisory & Consultation
Meet the Team
We’re a collective of creative minds and brand builders united by one conviction: brands built with purpose can create lasting change for the people they serve.
Our paths crossed continents and backgrounds, but we’re bound by the belief that beautiful brands and meaningful narratives aren’t optional; they’re essential to building something that matters.
Özlem Birkalan
Founder and CMO
Marketing leader with 20+ years building brands across fashion, wellness, and lifestyle who sees brand building as both magic and logic. Expert in brand strategy and developing beautiful brands that move people.
Özlem brings strategic intelligence with human intuition, guiding modern consumer brands through sustainable growth.
Pounomi Roy
Founder and Creative Director
Creative leader with 15+ years who believes "ideas are living things and they need space and tension." Expert in brand identity, creative direction, and immersive design experiences across fashion, lifestyle, wellness, and luxury. She builds with soul, scale, and systems in that order.
Her multidisciplinary approach moves fluidly between business logic and cultural narrative, creating visual stories driven by insight, instinct, and aesthetic intelligence.
